Up-To-Date Google AdWords Updates, News & Features in 2018



Digital Marketing Services in Lahore


Google AdWords is a promotional system that allows advertisers to bid on certain keywords so that clickable ads appear in Google’s search results. Advertisers must pay for clicks. This is how Google makes money with every search.

After a short description, we'll focus on the key information for the 2018 Google AdWords update provided in this article. Google realizes that the popularity of AdWords is in the hands of the big companies needed to make changes in new ways. Here you can find the latest Google AdWords news, features and updates from 2018.

Update #1: Google launched the "AdWords Research Planning Tool for YouTube" tool

Google has launched a new tool called YouTube's "Research Planner" and other video platform ads on AdWords. This tool helps predict the rich conversion rate of a particular video campaign on different Google-supported media platforms like YouTube. The implementation estimate will involve multiple video campaigns and support future planning activities to connect with the audience in an appropriate manner. It also helps to choose the exact marketing budget and target format. The AdWords Reach Planner is available in beta, but a fully operational account is expected to be released.

Update #2: Google AdWords will display the Advanced Extended Landing Page report

Advertisers began using the AdWords interface to experience new updates in 2018. Recent updates were introduced to extend the full reporting metrics for landing page URLs. With a landing page, you can see conversions from AdWords traffic. Therefore, you must view the performance report for each landing page's landing page. This feature was previously available, but you can now extend your landing page URL in your reports.

It can help you find the way traffic enters each landing page of your website. Information such as "effective AMP clickthrough rate" and "mobile-friendly clickthrough rate" are included in the report, including metrics such as cost, clicks, and conversion rate.

Update #3: Google AdWords has launched a promotional extension

Promotions are one of the latest updates to Google AdWords and have been added to "Ads & Ads." Extended tab. A tag icon appears when searching for text ads, which helps ads stand out on the SERP. This is good for e-commerce sites. It is used to display specific offers or promotions offered by the site. Some of the benefits are as follows:

Promotional information in the ad can be extended twice.
You can use useful promotional extensions to use limited characters.
It will increase the clickthrough rate of your ad.
Update #4: Google AdWords ad rotation settings are infinitely rotated and optimized
Google recently announced that advertisers can now rotate and optimize indefinite ads and try to succeed. The following highlighted AdWords advertisers use four options:

  • Optimized conversion
  • Optimize clicks
  • Indefinite rotation
  • Uniform rotation



Update #5: Google brings changes to the list of shopping products
With the new variant, Google offers product details under the "Buy Now" category. They also began to display prices and detailed information about products and shipping options.

Update #6: The interactive bid adjustment tool is provided by Google AdWords

Recently, Google launched an update called bid adjustment to promote interaction. For call extensions, they made bid adjustments in mobile search ads. In the case of each site link extension, it is noted that an ad that looks good can be designed in a mobile search ad. Google is providing the best opportunity and ensuring that mobile ads come with call extensions. This applies to call-only campaigns or calls extensions.


Google AdWords can set the advertiser’s budget by advertising on the ad network to promote the brand’s brand. As a result, the latest Google AdWords news, features, and updates can be a convenient way to promote promotions.
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